The major focus of your online marketing strategy is on all the things that drive traffic to your website.
Yet so little focus is put on making your website really good.
Because, let’s be honest… if your website isn’t helping sell you as a trusted expert with products or services that solve customers’ problems, then it’s not working for you.
Is your website working for your business?
So, what do you need to do to figure out if your website is working well and how do you improve it if it’s not?
Start by visiting your website analytics to see how many visits you average per month, the average count of pages per visit, the average time on site, and to identify your most popular pages.
Then check out your Webmaster Tools and Search Console to see where your pages are ranking and search phrases that are pushing visitors to your site.
From there, you need to give your website an honest review of its overall look and feel, branding, colors, fonts, and layout. You need to evaluate your content and determine if you are really writing for your potential customers with the type and detail of content on your site. Consider how your content is organized on your site, too.
Next, ask yourself if it’s easy for someone unfamiliar with your site, to find what they are looking for.
Do you have critical features and functionality installed on your site like a backup plugin, security plugin, and social sharing plugin?
Have you optimized your pages or blog posts for search?
A proper website audit is comprehensive, but once it’s complete, you’ll know exactly what is working, what is not, and how to change what isn’t working to make your site perform for you.
Your website is the online home base for your small business…it’s the online version of a brick and mortar store. Any online marketing you are doing has the goal of directing people back to your website. The single best thing you can do to ensure you have a strong foundation for your total online marketing strategy is making sure your website is well-built in all the possible ways.
If you feel you want an expert’s assistance in your website audit, check out my small business website audit service.