by Liz Jostes | Apr 23, 2021 | Social Media
Whether you are a personal Apple user or not, the implications of the upcoming iOS14 changes will impact you as a business owner and marketer. Beginning the week of April 26th, Apple will roll out its updated privacy feature that prompts users to decide Yes to No to...
by Liz Jostes | Oct 23, 2019 | Social Media
Thanks to the way Facebook rolls out changes to its platform, you may or may not have already run into this situation: You ready your new Facebook Business Page post and try to schedule it for future publishing, but you can’t. The New Way to Schedule Facebook...
by Liz Jostes | Sep 28, 2019 | Small Business
Habits can be hard to make, slightly easier to break, and can also keep you moving forward. This past spring, I broke a habit that I’ve religiously followed for – well – a decade. {GASP!} I broke my verrrrry long streak of weekly blogging. This past...
by Liz Jostes | May 1, 2019 | Small Business, Social Media
Last week, an article was published in The Atlantic talking about how the “Instagram aesthetic” is over. If you are not on Instagram, you might be scratching your head over what this means, and if you are, you might be rejoicing as much as I did...
by Liz Jostes | Mar 30, 2019 | Social Media
The data is all there. – According to Nielsen, a 2018 report indicated adults in the US spend almost 6 hours a day on video. – More than 500 million hours of video are watched on YouTube each day. – Embedded videos in websites can increase traffic by...
by Liz Jostes | Feb 27, 2019 | Small Business, Social Media
With a few (or more) social media profiles, a blog, an email newsletter, monitoring your website traffic and SEO rankings, and running Facebook ad campaigns, you have a LOT of things to do. Plus, keeping up with all your online marketing tasks can be difficult to...
by Liz Jostes | Jan 29, 2019 | Small Business
Optimization of any type of social media profile or internet listing is important for your small business because it improves the chances of your business’ profile ranking well on each site’s search and gives your business a better chance to be discovered...
by Liz Jostes | Nov 30, 2018 | Small Business
This time of year, you are either… Working in overdrive because it’s your busy season at work. Working in overdrive because it’s the holidays. Or both. Take a Break from Content Creation. You Earned It. Original content creation is a very important...
by Liz Jostes | Oct 26, 2018 | Social Media
Facebook claims that the secret to success with the current algorithm comes down to engaging content. But when you give Facebook what it wants and it still doesn’t earn you the Reach you deserve, what are you supposed to think? Why Facebook’s...
by Liz Jostes | Oct 1, 2018 | Small Business
Selecting the best SEO keyword phrase for any given page on your website can feel like finding a needle in a haystack. And let’s be honest (and realistic)…no matter how amazingly-skilled at SEO you are, it’s not feasible to expect to shoot to the top...
