by Liz Jostes | Sep 1, 2018 | Small Business, Social Media
You’re a small business owner. That means time is of the essence! Online marketing can absolutely feel like – and be – a HUGE time suck. But if you either want to reign it in or need to reign it in, let’s talk about how to get the most bang for...
by Liz Jostes | Jul 31, 2018 | Small Business
Social media. Ads. Blogging. SEO. The major focus of your online marketing strategy is on all the things that drive traffic to your website. Yet so little focus is put on making your website really good. Because, let’s be honest… if your website...
by Liz Jostes | Jun 20, 2018 | Social Media
Between privacy concerns, the purposeful killing off of organic Reach, and changing targeting options (due to GDPR), the “whats” and “hows” of making the most of your Facebook business presence seem to change daily. Here’s an overview of...
by Liz Jostes | May 5, 2018 | Small Business, Social Media
Instagram is overrated. There, I said it. Yes, it’s a “social media sweetheart”. Yes, it is a platform that’s rapidly adding users. Yes, it continues to add and develop features like live video, Stories, and Highlights. The Case Against...
by Liz Jostes | Apr 7, 2018 | Social Media
We’ve all been (stuck) living with the newest set of Facebook changes since mid-January. So, now that we’ve had some time for the new changes to settle in and for us to (try to) get acquainted with them, let’s take a look at what we’ve been...
by Liz Jostes | Mar 4, 2018 | Small Business
There’s a lot to understand about SEO. It’s not an impossible marketing tool to learn to utilize, but for many people, it’s more involved than other marketing tasks like blogging, email newsletters, or social media activity. Hearing words like...
by Liz Jostes | Jan 15, 2018 | Social Media
It’s (once again) time for another Facebook Apocalypse! If you haven’t heard the latest, you can read about it here. In this post, I also included 7 recommended ways to respond to the latest annihilation on the organic Reach of Facebook Business Pages....
by Liz Jostes | Nov 29, 2017 | Social Media
As we all continue to make plans for our social media and online marketing in 2018, it’s critical to take stock in what’s been working for us so far (don’t forget to check Google Analytics!) while also looking for clues as to where social media is...
by Liz Jostes | Oct 30, 2017 | Small Business, Social Media
You may or may not have read the dramatic articles about the new News Feed tests Facebook has been running in 6 countries. The gist: Posts from Business Pages were put in a new, separate feed, and the “main” feed displayed only posts from your Facebook...
by Liz Jostes | Mar 5, 2017 | Small Business
When you wake up on January 1st, what are the first messages you see as you scroll through your social media feeds and thoughts that immediately spring to mind? Most likely they are some combination of the below: Here’s how to lose weight! Discover what truly...
