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Is your website working for your business?

Social media. Ads. Blogging. SEO. The major focus of your online marketing strategy is on all the things that drive traffic to your website. Yet so little focus is put on making your website really good. Because, let’s be honest… if your website...

So, What’s the Latest with Facebook?

Between privacy concerns, the purposeful killing off of organic Reach, and changing targeting options (due to GDPR), the “whats” and “hows” of making the most of your Facebook business presence seem to change daily. Here’s an overview of...

So…How’s Facebook Been Going for You?

We’ve all been (stuck) living with the newest set of Facebook changes since mid-January. So, now that we’ve had some time for the new changes to settle in and for us to (try to) get acquainted with them, let’s take a look at what we’ve been...

You Are Doing SEO Keyword Research All Wrong

There’s a lot to understand about SEO. It’s not an impossible marketing tool to learn to utilize, but for many people, it’s more involved than other marketing tasks like blogging, email newsletters, or social media activity. Hearing words like...

5 Biggest Facebook Ad Mistakes

It’s (once again) time for another Facebook Apocalypse! If you haven’t heard the latest, you can read about it here. In this post, I also included 7 recommended ways to respond to the latest annihilation on the organic Reach of Facebook Business Pages....

The REAL Future of Social is…

As we all continue to make plans for our social media and online marketing in 2018, it’s critical to take stock in what’s been working for us so far (don’t forget to check Google Analytics!) while also looking for clues as to where social media is...

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