by Liz Jostes | Sep 1, 2018 | Small Business, Social Media
You’re a small business owner. That means time is of the essence! Online marketing can absolutely feel like – and be – a HUGE time suck. But if you either want to reign it in or need to reign it in, let’s talk about how to get the most bang for...
by Liz Jostes | Jun 20, 2018 | Social Media
Between privacy concerns, the purposeful killing off of organic Reach, and changing targeting options (due to GDPR), the “whats” and “hows” of making the most of your Facebook business presence seem to change daily. Here’s an overview of...
by Liz Jostes | May 5, 2018 | Small Business, Social Media
Instagram is overrated. There, I said it. Yes, it’s a “social media sweetheart”. Yes, it is a platform that’s rapidly adding users. Yes, it continues to add and develop features like live video, Stories, and Highlights. The Case Against...
by Liz Jostes | Apr 7, 2018 | Social Media
We’ve all been (stuck) living with the newest set of Facebook changes since mid-January. So, now that we’ve had some time for the new changes to settle in and for us to (try to) get acquainted with them, let’s take a look at what we’ve been...
by Liz Jostes | Jan 15, 2018 | Social Media
It’s (once again) time for another Facebook Apocalypse! If you haven’t heard the latest, you can read about it here. In this post, I also included 7 recommended ways to respond to the latest annihilation on the organic Reach of Facebook Business Pages....
by Liz Jostes | Nov 29, 2017 | Social Media
As we all continue to make plans for our social media and online marketing in 2018, it’s critical to take stock in what’s been working for us so far (don’t forget to check Google Analytics!) while also looking for clues as to where social media is...
