by Liz Jostes | Apr 23, 2021 | Social Media
Whether you are a personal Apple user or not, the implications of the upcoming iOS14 changes will impact you as a business owner and marketer. Beginning the week of April 26th, Apple will roll out its updated privacy feature that prompts users to decide Yes to No to...
by Liz Jostes | Jun 20, 2018 | Social Media
Between privacy concerns, the purposeful killing off of organic Reach, and changing targeting options (due to GDPR), the “whats” and “hows” of making the most of your Facebook business presence seem to change daily. Here’s an overview of...
by Liz Jostes | Jan 15, 2018 | Social Media
It’s (once again) time for another Facebook Apocalypse! If you haven’t heard the latest, you can read about it here. In this post, I also included 7 recommended ways to respond to the latest annihilation on the organic Reach of Facebook Business Pages....
by Liz Jostes | Aug 24, 2012 | Small Business, Social Media
Social media ROI and how well (and if) it can be measured is a common pain point for those businesses unsure or doubtful that social media is necessary as part of their larger marketing mix. The truth: You definitely can (and should!) track and measure your social...
by Liz Jostes | Jun 22, 2012 | Consumer Behavior, Me
From early on in our parenting journey, Noggin was our friend. The “It’s like Preschool…on TV” cartoon network ran 24/7, included quality programming that was age-appropriate for our daughter and was commercial-free. When Noggin became Nick Jr....
