by Liz Jostes | Nov 29, 2017 | Social Media
As we all continue to make plans for our social media and online marketing in 2018, it’s critical to take stock in what’s been working for us so far (don’t forget to check Google Analytics!) while also looking for clues as to where social media is...
by Liz Jostes | May 15, 2016 | Small Business
In the past 5.5 years of co-owning a business and handling all the selling, proposals and client contact that small business owners like Kristin and I do, we have learned some important Small Business Owner Do Nots. Some of these lessons go against the stereotypical...
by Liz Jostes | Jul 20, 2015 | Social Media
I’ve been working in a client service role for a long time. During my corporate years, my project management positions had me interfacing directly with clients, their needs, their timelines, their preferences, their personalities and their expectations. And...
by Liz Jostes | Nov 28, 2013 | Me, Small Business
This time 3 years ago, Kristin Zaslavsky and I were already in the thick of creating our website, logo, and name, and planning for our new business. Looking back at it now, I’m amazed at how far we’ve come and how our small business journey has unfolded...
by Liz Jostes | Oct 18, 2013 | Me, Social Media
Last month I was invited to the University of Memphis to speak to journalism students about how to use social media professionally and strategically, while still having fun. My presentation covered several social media ‘best practices’, social media myths...
