by Liz Jostes | May 24, 2013 | Social Media
We all have thought or said, “In an ideal world…” at least once in our lives. Oftentimes we know this optimal state can never be attained, but that doesn’t keep us from wanting and wishing it to be so. There are so, SO many useful, fun and...
by Liz Jostes | Jan 25, 2013 | Me, Social Media
I was delighted to be invited to speak to retailers at NSSEA’s Ed Expo 2013. Ed Expo is an annual trade show for parent-teacher stores. Attendees and exhibitors represent owners of parent-teacher stores in the U.S. and Canada, and representatives from both toy...
by Liz Jostes | Sep 7, 2012 | Consumer Behavior, Social Media
Once a business owner decides that building a strong, consistent social media presence is vital to his marketing efforts and overall business growth, the next set of steps to “going social” involve choosing which social media platforms to use, building out...
by Liz Jostes | Jul 6, 2012 | Small Business, Social Media
Whenever I speak with clients who are either interested in adding social media to their business plan or who have somewhat of a presence they are working hard to grow, the most common frustration I hear is: I just don’t get Twitter. The other platforms I use and...
by Liz Jostes | Jun 8, 2012 | Small Business, Social Media
Many would argue that Twitter is – hands down – the best social media platform to use to build a community around your brand. With Twitter’s real-time nature and fast-paced, conversational style, you are able to talk to, laugh with and answer the...
