by Liz Jostes | Sep 20, 2013 | Consumer Behavior
Too often, consumers find themselves getting the short end of the stick when doing business with a mega-company or market leader. This doesn’t happen all the time, and it definitely doesn’t have to happen. But the big companies with a real customer service...
by Liz Jostes | Aug 9, 2013 | Consumer Behavior, Social Media
If you have known me for any length of time, you likely know that I don’t consider myself a reader. If you’ve asked me if I’ve ever read (Insert Title Here), I probably stopped you halfway through your question to tell you, “I’m sure I...
by Liz Jostes | Jul 12, 2013 | Consumer Behavior, Social Media
Every person uses social media in their own way. I realize this statement seems quite obvious as well as quite simple. It’s the meaning behind it that’s much more significant. User behavior is at the core of good design, good functionality, and the...
by Liz Jostes | Apr 26, 2013 | Consumer Behavior, Social Media
If you’ve ever lived through the process of buying a house, selling a house or building a house, you know that those processes can be – and typically are – hugely stressful. We recently finished the home selling process (for the 3rd time), packed all...
by Liz Jostes | Feb 8, 2013 | Consumer Behavior, Small Business
“In real life” is the common phrase used to distinguish offline relationships from online ones. As the number of business transactions, customer service conversations and brand building efforts occurring online grows, understanding how to communicate and...
