by Liz Jostes | Apr 7, 2018 | Social Media
We’ve all been (stuck) living with the newest set of Facebook changes since mid-January. So, now that we’ve had some time for the new changes to settle in and for us to (try to) get acquainted with them, let’s take a look at what we’ve been...
by Liz Jostes | Nov 30, 2012 | Small Business, Social Media
There are a couple major social media mindset shifts that I feel need to occur. One of them is the notion that social media is used by angry customers to blast your business, so you better avoid “going social” with your brand to prevent negative publicity....
by Liz Jostes | Oct 19, 2012 | Small Business, Social Media
In looking back at the changes made to Facebook fan pages in the past year, you’ll quickly see how the challenges facing business owners using Facebook as a main driver of their social presence – and in some cases, of their entire business – have...
by Liz Jostes | Sep 7, 2012 | Consumer Behavior, Social Media
Once a business owner decides that building a strong, consistent social media presence is vital to his marketing efforts and overall business growth, the next set of steps to “going social” involve choosing which social media platforms to use, building out...
by Liz Jostes | Aug 24, 2012 | Small Business, Social Media
Social media ROI and how well (and if) it can be measured is a common pain point for those businesses unsure or doubtful that social media is necessary as part of their larger marketing mix. The truth: You definitely can (and should!) track and measure your social...
