by Liz Jostes | Feb 1, 2015 | Social Media
We all have our Wants, right? Wants for life, our families, our careers, our pastimes. In my world, social media is both a career and a pastime. I represent several clients on several social media platforms. I share in social media posting activities for my business....
by Liz Jostes | Jan 25, 2013 | Me, Social Media
I was delighted to be invited to speak to retailers at NSSEA’s Ed Expo 2013. Ed Expo is an annual trade show for parent-teacher stores. Attendees and exhibitors represent owners of parent-teacher stores in the U.S. and Canada, and representatives from both toy...
by Liz Jostes | Sep 7, 2012 | Consumer Behavior, Social Media
Once a business owner decides that building a strong, consistent social media presence is vital to his marketing efforts and overall business growth, the next set of steps to “going social” involve choosing which social media platforms to use, building out...
by Liz Jostes | Aug 24, 2012 | Small Business, Social Media
Social media ROI and how well (and if) it can be measured is a common pain point for those businesses unsure or doubtful that social media is necessary as part of their larger marketing mix. The truth: You definitely can (and should!) track and measure your social...
by Liz Jostes | Jul 31, 2012 | Social Media
In the past year, the social realm has seen some significant changes with the introduction of Google Plus and the explosion of Pinterest. Both of these platforms happen to have strong image use tie-ins. Of course to try to dominate the stream of the ever-present...
