by Liz Jostes | Jan 11, 2013 | Consumer Behavior, Social Media
Whether they are aware of it or not, every person on Twitter has a method to their following madness. I was recently asked by a client how I determine what accounts to follow, and as I shared the list of things I consider when deciding to follow back, I thought more...
by Liz Jostes | Jun 8, 2012 | Small Business, Social Media
Many would argue that Twitter is – hands down – the best social media platform to use to build a community around your brand. With Twitter’s real-time nature and fast-paced, conversational style, you are able to talk to, laugh with and answer the...
