by Liz Jostes | Mar 8, 2013 | Social Media
One of the recurring issues that pops up most every time you talk about businesses and social media is ROI. This is somewhat surprising to me because I see endless parallels between growing your business online and off, and because too many business people want...
by Liz Jostes | Feb 22, 2013 | Blogging, Small Business, Social Media
The internet connects us with people all around the world. Websites are much more affordable and user-friendly than they used to be. Social media provides us with a way to spread our message and communicate with people in near real-time. And blogging is as...
by Liz Jostes | Nov 16, 2012 | Small Business, Social Media
Some people are stats addicts by nature. Others track and analyze website statistics because it’s part of their jobs. Google Analytics has the reputation of The Most Correct Website Statistic Tool Available, but it seems that the privacy setting added by Google...
by Liz Jostes | Aug 24, 2012 | Small Business, Social Media
Social media ROI and how well (and if) it can be measured is a common pain point for those businesses unsure or doubtful that social media is necessary as part of their larger marketing mix. The truth: You definitely can (and should!) track and measure your social...
