by Liz Jostes | Mar 8, 2013 | Social Media
One of the recurring issues that pops up most every time you talk about businesses and social media is ROI. This is somewhat surprising to me because I see endless parallels between growing your business online and off, and because too many business people want...
by Liz Jostes | Feb 8, 2013 | Consumer Behavior, Small Business
“In real life” is the common phrase used to distinguish offline relationships from online ones. As the number of business transactions, customer service conversations and brand building efforts occurring online grows, understanding how to communicate and...
by Liz Jostes | Jan 25, 2013 | Me, Social Media
I was delighted to be invited to speak to retailers at NSSEA’s Ed Expo 2013. Ed Expo is an annual trade show for parent-teacher stores. Attendees and exhibitors represent owners of parent-teacher stores in the U.S. and Canada, and representatives from both toy...
by Liz Jostes | Dec 14, 2012 | Small Business, Social Media
Having goals for your social media efforts is a highly recommended and encouraged practice. How else can you determine if your content, level of activity and time are paying off? It’s the type of goals you choose to set that typically demonstrates if you have a...
by Liz Jostes | Oct 5, 2012 | Social Media
A phrase like, “I understand what social media can do for our business and we’re ready to get started” is like music to my ears! But there’s a difference between deciding to implement social media as part of your marketing mix and being ready...
