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“Social Media Made Easy” at Ed Expo 2013

I was delighted to be invited to speak to retailers at NSSEA’s Ed Expo 2013. Ed Expo is an annual trade show for parent-teacher stores. Attendees and exhibitors represent owners of parent-teacher stores in the U.S. and Canada, and representatives from both toy...

Is your Business Ready to Take On Social Media?

A phrase like, “I understand what social media can do for our business and we’re ready to get started” is like music to my ears! But there’s a difference between deciding to implement social media as part of your marketing mix and being ready...

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