by Liz Jostes | Nov 30, 2018 | Small Business
This time of year, you are either… Working in overdrive because it’s your busy season at work. Working in overdrive because it’s the holidays. Or both. Take a Break from Content Creation. You Earned It. Original content creation is a very important...
by Liz Jostes | Oct 26, 2018 | Social Media
Facebook claims that the secret to success with the current algorithm comes down to engaging content. But when you give Facebook what it wants and it still doesn’t earn you the Reach you deserve, what are you supposed to think? Why Facebook’s...
by Liz Jostes | Sep 1, 2018 | Small Business, Social Media
You’re a small business owner. That means time is of the essence! Online marketing can absolutely feel like – and be – a HUGE time suck. But if you either want to reign it in or need to reign it in, let’s talk about how to get the most bang for...
by Liz Jostes | Jun 20, 2018 | Social Media
Between privacy concerns, the purposeful killing off of organic Reach, and changing targeting options (due to GDPR), the “whats” and “hows” of making the most of your Facebook business presence seem to change daily. Here’s an overview of...
by Liz Jostes | May 5, 2018 | Small Business, Social Media
Instagram is overrated. There, I said it. Yes, it’s a “social media sweetheart”. Yes, it is a platform that’s rapidly adding users. Yes, it continues to add and develop features like live video, Stories, and Highlights. The Case Against...
