by Liz Jostes | Aug 10, 2012 | Consumer Behavior, Small Business
I’m a stickler when it comes to things like website navigation and customer usability. I don’t know if it’s just my nature or the years I spent working in consumer behavior research, but my opinion of a brand, its products or services, its customer...
by Liz Jostes | Jun 8, 2012 | Small Business, Social Media
Many would argue that Twitter is – hands down – the best social media platform to use to build a community around your brand. With Twitter’s real-time nature and fast-paced, conversational style, you are able to talk to, laugh with and answer the...
by Liz Jostes | Feb 17, 2012 | Blogging, Small Business
When you are starting a new online business or blog, it’s very important to not let the minutiae of the start-up process derail your progress towards your overarching goals. It’s also very important to not have too long of a list of “Musts”...
