by Liz Jostes | Aug 23, 2013 | Small Business, Social Media
Bigger is Better. Fake it ’til you make it. The notion that we are better, prettier and more important if we have MORE of something is prevalent in just about every aspect of life. In the social media realm, this rule seems to also apply. But one way that social...
by Liz Jostes | Jan 25, 2013 | Me, Social Media
I was delighted to be invited to speak to retailers at NSSEA’s Ed Expo 2013. Ed Expo is an annual trade show for parent-teacher stores. Attendees and exhibitors represent owners of parent-teacher stores in the U.S. and Canada, and representatives from both toy...
by Liz Jostes | Jan 11, 2013 | Consumer Behavior, Social Media
Whether they are aware of it or not, every person on Twitter has a method to their following madness. I was recently asked by a client how I determine what accounts to follow, and as I shared the list of things I consider when deciding to follow back, I thought more...
by Liz Jostes | Sep 7, 2012 | Consumer Behavior, Social Media
Once a business owner decides that building a strong, consistent social media presence is vital to his marketing efforts and overall business growth, the next set of steps to “going social” involve choosing which social media platforms to use, building out...
by Liz Jostes | Aug 24, 2012 | Small Business, Social Media
Social media ROI and how well (and if) it can be measured is a common pain point for those businesses unsure or doubtful that social media is necessary as part of their larger marketing mix. The truth: You definitely can (and should!) track and measure your social...
