by Liz Jostes | Jul 31, 2018 | Small Business
Social media. Ads. Blogging. SEO. The major focus of your online marketing strategy is on all the things that drive traffic to your website. Yet so little focus is put on making your website really good. Because, let’s be honest… if your website...
by Liz Jostes | Aug 10, 2012 | Consumer Behavior, Small Business
I’m a stickler when it comes to things like website navigation and customer usability. I don’t know if it’s just my nature or the years I spent working in consumer behavior research, but my opinion of a brand, its products or services, its customer...